EQUINE CONNECTION LEADS TO SUCCESSFUL BUSINESS VENTURE You might think Missouri businessman John Moroney was “thinking outside the bun” 35 years ago, convincing a local bank owner that it would be a smart move to back his plan to develop a few Taco Bell fast food restaurants in the St. Louis area. Thanks to his good timing and that early investment, Moroney proved to be right. Today he owns and operates 23 of the Mexican-style food franchises in Missouri, Illinois, and Kentucky. Surprisingly, Moroney adds, “None of it would have happened if not for horse racing.” In the past few years, the jovial Moroney has become known in California racing as part of leading breeder Terry Lovingier’s cadre of horse investment partners. He recently purchased the $250,000 sales topper, bred by Lovingier, at the Fasig-Tipton California fall yearling auction. That was far from where he started. It was in the late 1980s. Moroney was a struggling owner of a franchise burger restaurant. But he saw an opportunity to “make a... ...
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