From NTRA
WASHINGTON, D.C. (May 28, 2020) — The NTRA has made a major financial commitment to a newly created national advertising campaign focused on the thrill of watching and wagering on horseracing. The campaign, titled “Still. Running. Strong.”, launched today by the Breeders’ Cup and The Jockey Club, represents a chance for horseracing to gain additional attention at a time when it is attracting widespread television coverage and is one of the only live sporting events currently being conducted during the COVID-19 pandemic.
“Now is an unprecedented opportunity for horseracing to attract additional fans and for the NTRA to support its members,” said Alex Waldrop, NTRA President and CEO. “With the extensive COVID-19 safety protocols that our racetrack operators have implemented for their employees and participants, the NTRA is glad to play a part in this collaborative initiative that showcases the best of what horseracing offers sports fans and bettors.”
The campaign includes broadcast, digital and social elements and highlights the bond between human and horse, along with the thrills of watching and betting on horses. Digital and social media executions promote the excitement and legal wagering aspects of the sport, directing people to a new landing page on America’s Best Racing’s website, featuring fan education materials, wagering how-to information and links to horseracing’s various advanced-deposit wagering platforms.
Increased national television coverage on NBC Sports and FOX Sports, in addition to that already provided by TVG, adds appeal to the timing of the campaign’s launch.
The Jockey Club and Breeders’ Cup served as catalysts for the national campaign. In addition to the NTRA, other supporters include TVG, an affiliate of the FanDuel Group; the Kentucky Thoroughbred Association (KTA); and Thoroughbred Owners and Breeders Association (TOBA).